The American Payroll Association has created its grooviest National Payroll Week commercial and accompanying print ad yet in order to spread the NPW message.
This year’s (2018) print ad and television commercial focus on ways employees can come together with their payroll department to give themselves “nothing but good vibrations on payday.” This tagline features prominently in both the print ad and commercial along with fun, psychedelic animations reminiscent of the 1960s. The goal of this year’s advertising campaign is to encourage employees to do a paycheck checkup during National Payroll Week to ensure they’re getting the most from their paychecks.
The 2018 print ad was published in several places including:
- USA Today; September 4 and September 6
- The New York Times Magazine; September 2
- Journal of Accountancy; September issue
- The Tax Adviser: September issue
The accompanying professionally produced television commercial was broadcast to a wide audience around leading national shows and online through various APA and NPW social media channels. During the week of NPW it aired around:
- CNN
- Fox Business
- YouTube
The advertising campaign was inspired by the Fillmore concert posters from the 1960s, as well as the famous Yellow Submarine cartoon from The Beatles.
What do you think of this year’s advertising efforts? Comment below and let us know!