Media Outreach

Create a ripple. Make payroll part of the conversation.

Help National Payroll Week Make Headlines

There are many ways to generate media interest and bring the NPW story to life:

• Teach a “Payroll 101” class at a local school or business
• Partner with a local charity or community initiative
• Submit an article or op-ed to a local publication
• Share public service announcements with local radio or TV stations

Each of these efforts helps extend the ripple, reaching new audiences and reinforcing the value of payroll in your community.

Be sure to share your activities with PayrollOrg so they can help amplify your story and connect you with the right media contacts.

Capture Media Interest

To gain coverage, focus on what makes your story meaningful.

Media outlets are drawn to real stories with real impact. The ripple effect is your angle. Show how payroll connects to people, communities, and the broader economy.

Strong story ideas include:

• Community events or proclamations tied to NPW
• Volunteer efforts that give back locally
• Financial education through the Money Matters program
• Helping individuals better understand their pay

Once you have your story, draft a press release and send it directly to the right media contact. Follow up a few days later to keep the conversation moving.

If you’re hosting an event, consider sending a media advisory with key details. Even if a full story doesn’t run, photos and mentions can still extend your reach.

Build a Relationship

Media outreach doesn’t end with one story.

If your NPW efforts are covered, take the time to thank the journalist and stay in touch. Building relationships over time increases your chances of future coverage.

If you don’t get immediate traction, don’t stop. Media coverage often comes down to timing and persistence. Keep sharing stories that show the ripple effect of payroll in action.

Every Story Creates a Ripple

What starts as a local story can reach far beyond it.

Your outreach helps people better understand their pay, recognize the role of payroll professionals, and see how every paycheck connects to something bigger.

That’s the power of National Payroll Week.